Summer interest in real estate in Bulgaria: trends for July 2025

Summer interest in real estate in Bulgaria: Trends July 2025

July is one of the most active months in the Bulgarian real estate market, especially in the coastal resorts. St. Vlas, Sunny Beach, Nessebar and Ravda remain among the most attractive destinations for both vacation and investment. The summer of 2025 confirms the steady interest in these regions from foreign and local buyers.

What is influencing demand in the summer of 2025?

1. High activity on the part of foreigners
Citizens of Germany, Poland, Czech Republic, Romania and Israel are actively interested in real estate on the Bulgarian coast. They are attracted by the mild climate, affordable prices and convenient location of Bulgaria within the EU. Many buyers have long considered such resorts as Sveti Vlas or Nessebar, not only as a place for vacation, but also as an investment.

2. Popularity of housing by the sea with good infrastructure
Saint Vlas, thanks to the combination of sea and mountain air, continues to attract those seeking tranquility and privacy. Nessebar is for lovers of history and the atmosphere of the old town. Sunny Beach and Ravda are excellent options for those who aim at renting: the active tourist flow ensures high occupancy rate in season.

3. Favorable offers in new buildings and apartments with sea view
Buyers prefer modern residential complexes with swimming pools, security and property management. Of particular interest are proposals with the possibility of subsequent rental, as well as objects where the service is already established and provides for rental income.

Local Features: St. Vlas to Ravda

Saint Vlas - is in demand among those who are looking for a combination of nature, quietness and good infrastructure. There is a growing demand for apartments overlooking the yacht marina and the mountains.
Sunny Beach - the choice of those who count on maximum profitability from rent. Active resort with a large number of tourists, which makes it attractive for investment.
Nesebar - interesting to buyers who appreciate the unique atmosphere and architecture. Here they buy both housing for themselves and objects for rent in the old part of the city.
Ravda - a cozy and quiet area, especially popular among families with children. Prices here are still slightly lower than in neighboring locations, and the potential for growth - high.

Forecast through the end of summer

Market activity will remain high until the end of August. Many tourists consider buying real estate after a vacation, when personally assessed the area and infrastructure. This is especially true for secondary housing and ready apartments in residential complexes. Most transactions are quick, as clients study the offers in advance and come with the intention to purchase the object during the vacation.